Cause-Related Marketing is a strategic marketing tool that links a business or brand with a nonprofit organization, for mutual benefit. When the public is made aware of a local business giving back to their community, incredible things begin to happen. The business' bottom line goes up; there is an increase in staff morale; improved employee attraction and retention; enhanced credibility, reputation and brand image; increased public relation opportunities, greater awareness of the company; and much, much more. Why? Because numerous studies show that an overwhelming number of consumers prefer to do business with socially responsible companies. Social services, of course, profit in numerous ways by these partnerships, which, in turn, builds a healthier local economy and a healthier community.

Thriving-Together's mission statement is based upon this marketing tool.